Our Story

    Sweet beginnings, a little about us.

    In 2001 Bob Strong left his senior executive role in telecommunications and invested £60,000 to launch Sweet Causes Limited which includes Charity Sweets, their in-house brand of confectionary. After much sweat and tears, late nights and long weekends Sweet Causes now operate across the whole UK, employing over 100 people and have donated over £2m to charities including Mencap, Teenage Cancer Trust, Breast Cancer Now and Children’s Air Ambulance. The business now supports 7 varying charities and Bob continues to support many other causes outside the business.

    Milestones

    Date
    Milestone
    February 2002
    Secure participation agreement with Mencap
    April 2002
    Move into new business premises in Aldridge
    May 2006
    Operating in over 20 regions
    June 2010
    Reached 20,000 customers and employing 40 people
    September 2010
    Donations reach £200,000
    July 2013
    New partnership with Teenage Cancer Trust
    Feb 2015
    Number of Charity Sweet boxes passes 40,000 mark
    May 2015
    Reached 100 employees
    June 2015
    Launched third partnership with The Children’s Air Ambulance
    March 2016
    Over £700,000 donated to charity
    March 2019
    £300,000 raised for Teenage Cancer Trust
    October 2019
    New partnership agreement with Breast Cancer Now
    January 2020
    Over £1.5 million donated to charity