Our Story

Sweet beginnings, a little about us.

In 2001 Bob Strong left his senior executive role in telecommunications and invested £60,000 to launch Sweet Causes Limited which includes Charity Sweets, their in-house brand of confectionary. After much sweat and tears, late nights and long weekends Sweet Causes now operate across the whole UK, employing over 100 people and have donated over £2m to charities including Mencap, Teenage Cancer Trust, Breast Cancer Now and Children’s Air Ambulance. The business now supports 7 varying charities and Bob continues to support many other causes outside the business.


February 2002
Secure participation agreement with Mencap
April 2002
Move into new business premises in Aldridge
May 2006
Operating in over 20 regions
June 2010
Reached 20,000 customers and employing 40 people
September 2010
Donations reach £200,000
July 2013
New partnership with Teenage Cancer Trust
Feb 2015
Number of Charity Sweet boxes passes 40,000 mark
May 2015
Reached 100 employees
June 2015
Launched third partnership with The Children’s Air Ambulance
March 2016
Over £700,000 donated to charity
March 2019
£300,000 raised for Teenage Cancer Trust
October 2019
New partnership agreement with Breast Cancer Now
January 2020
Over £1.5 million donated to charity